Casino is a Martin Scorsese epic drama that details the rise of big gambling corporations in Vegas. It reveals an intricate web of corruption that extended to politicians, Teamsters unions, Midwest mafia families and more. In the movie, the story centers on three main characters, but it’s a saga of the city and the people that make it up.

Something about gambling triggers the release of dopamine, a neurotransmitter that enhances positive experiences and makes gamblers crave more. It’s why casinos use bright and sometimes gaudy flooring and wall coverings that stimulate the senses and cheer the mood. They also have no clocks on the walls, which tricks players into losing track of time. Casinos also use the color red for decor, because it’s believed to entice people into making more bets.

To help gamblers feel more in control, casinos make it easy to exchange cash for chips. This way, players don’t experience the sting of losses like they do when they lose real money. Many casinos also allow gamblers to load up a card with digital money, further dissociating them from spending actual dollars.

Consumers trust each other more than brands, which is why it’s important for casinos to show that they prioritize transparency and fair play. They can do this by posting pictures and videos of happy winners online, recording video testimonials from satisfied guests and displaying these on screens throughout the casino. They can also partner with industry leaders to demonstrate their commitment to quality games and services.