Whether they’re playing table games like poker and roulette or slot machines, gamblers are surrounded by people all hoping to strike it lucky. Champagne glasses clink, conversations buzz and the entire place has an intoxicating energy that can’t be ignored. It’s no wonder that a good casino film can have viewers on the edge of their seat in suspense.

Casino is a classic in that regard, with director Martin Scorsese pulling no punches in depicting the seedy underbelly of organized crime in Las Vegas. The picture boasts a few bravura set pieces and its own brand of moviemaking excitement, but overall it’s less exuberant than rueful, carefully attuned to institutional systems of graft. De Niro delivers a finely calibrated performance as Ace, a ruthless son of a bitch who nevertheless sees himself as a principled old-school operator.

While there are a lot of things that can go wrong in casinos, there’s one thing that is always guaranteed: the house will win. There’s just something about the atmosphere that encourages people to cheat and steal, or at least try to rig the system. That’s why casinos spend so much time, money and effort on security.

While gambling is the primary focus for casinos, many of them also have luxurious hotels, cutting-edge technology, spa and fitness facilities, event spaces and delicious restaurants. Those things are essential components of a casino’s reputation and should be reflected in marketing efforts as well. Cvent’s Competitive Ads can give your casino exposure to planners who are looking in similar areas or sister markets, helping you to earn group business that could help to drive revenue and growth.